Publications -

"Case study – “Building Brand Santoor” Published in 2022 in the Book on Brand Management Principles and Practices Second Edition in Oxford University Press, India with ISBN number: 9780190124137.

 "Website Stickiness: Role of Customer Value, Satisfaction, Trust and Habit" Published in 2021 on “International Journal of Technology Marketing (IJTMKT)” Publisher: Inderscience Enterprises Ltd., C ISSN: 1741-878X; Indexed in Scopus & C Category.

“Customer’s digital advocacy: impact of reviews and influencers in building trust for tourism and hospitality services” Published in 2021  on “Worldwide Hospitality and Tourism Themes” Publisher: Emerald Publishing Limited, C  ISSN: 1755-4217; Indexed in Scopus & C Category

“Online Travel Service Aggregators and Customer Satisfaction”, Published in 2020 International Conference on Computation, Automation and Knowledge Management (ICCAKM), Publisher: IEEE; Indexed in Scopus; INSPEC Accession Number: 19495420.

"Hallmarking: An Accreditation of Gold" in Amity Management Review (AMR), The Journal of Amity Business School, Published by: Amity University Rajasthan, Volume, Number 1, January- June 2017 (ISSN: 2230-7230).

“A Study on Jaipur Jewellery Show and its Growing Importance in Jaipur” in “Unnati- The Business Journal"; Indexed in UGC Approved Journal, Published by: Pacific Institute Of Management & Technology, Volume 5- Issue 1, January to June 2017 (ISSN 2319‐1740).

“Indian Branded Jewellery: Trends and Opportunities” in IMED Journal Vol.7.No.1 Jan-June 2014 (ISSN No. 09758429).

“Innovative Practices and Upcoming Vogue in Gems and Jewellery Market of Indiain Innovation: New paradigm for Holistic and sustainable advancement in Business FMS-IRM, Jaipur Excel India Publication 2014 (ISBN:978-93-83842-360-0).

“The rejuvenator of traditional Indian jewellery- A case study of Tanishq” published in Changing paradigms of Business in India Text & Cases FMS-IRM, Jaipur Excel India Publication 2013 (ISBN:978-83-8288014-1).

“Changing Face of Retail Jewellery” published in edited Book by excel India Publication titled  Retailing in India-Only Business or Beyond, Excel India Publishers (ISBN-978-93-82062-96-7).

“Banking the Brand” edited book titled- Management Perspectives – Strategies for Business Continuity Growth & Sustenance, Published by, Amity University, (ISBN– 978-9382062-53-0).

“A contemporary sustainable strategy: Green Marketing” published in Shiv Shakti International Journal in Multidisciplinary and Academic (SSIJMAR), Volume 1 No.2, July- August (ISSN- 2278-5973).